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AML Group Invests for 2018 with DiGiCo

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AML Group invests for 2018 with the DiGiCo SD12

 

AML Group have seen strong growth during the 2017 music season with increased festival engagements as well as working with leading sound engineers across the country setting off the quest to review their strategic audio mixing platform for the 2018 season and beyond.

“After surveying the market, one clear leader emerged offering the capability, form factor, technology and brand acceptance; DiGiCo was a straight forward choice for us”, says Chris Webster, Managing Director of AML Group, “we’ve always had the luxury of high quality workflows, sound and build quality, but what we were seeking was an investment that moves the company forward in both audio production values as well as cross-rental opportunity with partner rental staging companies”. 

“The DiGiCo SD12 represents a major step forward for us, enabling our audio division to continue to deliver the best quality audio performance and common communications standards with Dante audio over IP, coupled with enhanced workflow and user creativity.  DiGiCo have demonstrated solid industry support for many years and have delivered new and innovative technology to keep the brand at the pinnacle of audio performance, earning it the respect in the industry.  The future for SD12 is very exciting and has already proved to be the most popular high-end console in the live community since its launch.”

“It’s really important that our engineers feel comfortable with the tools we provide and at the same time delivers a strong business case for investment by the Company” comments Chris, “the end product, audience experience, is a reflection on all the elements of the delivery chain, the underlying technology platforms facilitate this; making the artist experience the best it can be and delivering every time to their audience.  DiGiCo does it for us and we are very excited to be joining this elite group.” 

“I’ve known Chris for a long time so I am delighted he has chosen to add an SD12, AML’s first DiGiCo, to their inventory” said Tim Shaxson, Technical Sales Manager for DiGiCo.

AML Group selected SSE Audio Group to support the purchase.   “SSE is a good choice for us, we’ve known the guys for some time plus, many of our engineers work with them. Their focus and experience in the live market makes for a great long-term support relationship”.

Alex Penn, SSE Sales director commented “The SD12 has been SSE sale’s best-selling console of 2017 and we expect this trend to continue throughout 2018.  SD12 is a safe investment as DiGiCo continues to enjoy it’s ride firmly at the top of most riders we are seeing.  I’m sure AML will reap the benefits of this, and we thank Chris and his team for their business.  We pride ourselves on the level of support we are able to offer and with a healthy rental fleet of DiGiCo, sales stock, Sigma cases, well trained operational and service staff, we are better positioned than most to provide this effectively.”

About AML Group

AML Group is a live event production, rental and sales company based in Frome, Somerset established in 2011.  The company has grown organically over this period establishing a strong reputation for quality of equipment and service to its clients.

AML Group delivers services to cross-industry rental staging companies, production agencies, function bands, promoters, venues and freelance contractors; as well as corporate and private clients for conference events, parties, functions and weddings.  For more information visit AML Group on the web at www.amlgroup.biz ; call us on 0845 867 5679 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

About DiGiCo

DiGiCo (UK) Limited brings together the design and development skills and digital engineering expertise that have helped create some of the world’s most popular, successful and ground-breaking digital audio solutions.

About SSE Audio Group

SSE Audio Group provides services to the live events industry. Established in 1976 for sound equipment hire and sales, SSE is now the largest UK supplier in this sector with offices in Redditch in the West Midlands, Heywood in Greater Manchester and Park Royal in London.

 

January 2018

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